Skip to main content

Ad Slots Overview

Manage individual ad placements on your site.

What is an ad slot?​

An ad slot represents a single location where an ad can appear on your page.

Example layout on a typical article page:

Slot namePositionSizes
header_1Above the fold, full width728x90
sidebar_1Top of the right sidebar300x250
incontent_1Inline with article body300x250
sidebar_2Below sidebar_1300x600
Example ad slot placement on a page A page with a full-width header ad on top, an article column on the left holding one in-content ad, and a right sidebar with two stacked ads, the lower one sticky. header_1 — 728×90 incontent_1 — 300×250 sidebar_1 300×250 sidebar_2 300×600 ◦ sticky
Where each ad slot sits: a full-width header, one in-content unit in the article column, and two stacked sidebar units (the lower one sticky).

Ad slot properties​

PropertyDescriptionExample
NameUnique identifierarticle_sidebar_top
SizesAllowed ad dimensions300x250, 300x600
Lazy loadingDelay loading until visibleOn/Off
RefreshAuto-refresh after interval45 seconds
Floor priceMinimum bid accepted$1.00

Common tasks​

TaskLink
View all ad slotsViewing ad slots →
Create new slotCreating an ad slot →
Edit existing slotEditing an ad slot →
Archive slotArchiving an ad slot →
Understand sizesAd slot sizes →
Best practicesAd slot best practices →

Ad slot lifecycle​

Quick reference​

PositionPrimarySecondary
Header728x90970x250, 970x90
Sidebar300x250300x600, 160x600
In-content300x250336x280
Mobile header320x50320x100
Sticky footer728x90320x50 (mobile)

Naming convention​

[page]_[position]_[number]

Examples:
homepage_header_1
article_sidebar_top
article_incontent_1
article_incontent_2
category_sidebar_1

Next steps​

Create an ad slot →