Integrations
The Integrations section is where you connect Anima to third-party services — a category that will grow over time. Today it holds your identity modules — the Prebid user-ID solutions (SharedID, ID5, Unified ID 2.0, and others) that give bidders a persistent, privacy-aware ID for your users. Enabling the right ones can lift match rates and CPMs, especially as third-party cookies become less reliable. For the concepts, see Identity.
This page describes the Integrations section of the portal. Field names and the add/enable flow are accurate; the on-screen card layout is being captured.
Where it lives
Ad Manager (main) mode → Integrations. This section is permission-gated — it appears only if your account has been granted access; ask your administrator if you don't see it.
Identity modules are scoped to your customer (they apply across the customer's domains) and are included in your wrapper configuration when you deploy a release.
Adding an identity module
- Go to Integrations.
- Choose a provider (e.g. SharedID, ID5, Unified ID 2.0) from the available modules.
- Fill in the provider-specific parameters — each vendor requires its own (for example a Partner ID or Placement ID). Required parameters are marked; you get these values from the vendor.
- Set the module Enabled.
- Deploy a wrapper release for it to take effect.
Each module carries only the parameters its provider defines, so the fields you see depend on the vendor you pick.
Managing modules
From the Integrations list you can view, edit, or archive a configured module. Archiving removes it from your wrapper configuration on the next release without deleting its history.
Every enabled identity module adds work to the page. Enable the ones that measurably help your match rates and revenue, and archive those that don't earn their keep — the same discipline as managing demand partners.