What's Next
You're live. Here's how to continuously improve.
Your optimization journey
Week 2: learn your baseline
Review your first reports
Go to Dashboard → Monetization and explore:
| Area | What it tells you |
|---|---|
| Revenue | Daily / weekly earnings and trends |
| Fill rate | Percentage of requests that show ads |
| CPM / RPM | Price per thousand impressions and per thousand pageviews |
| Impressions | Total ad views |
Key questions to answer:
- What's my average daily revenue?
- Which ad slots perform best?
- What's my fill rate by device?
- Which bidders contribute most?
Establish benchmarks
Record your Week 2 numbers as your baseline. Future optimizations are compared against this baseline.
| Metric | Your baseline | Typical range |
|---|---|---|
| Fill rate | ___% | 75–95% |
| CPM | $____ | $1–5 (varies widely) |
| Viewability | ___% | 50–70% |
| LCP | ___ ms | < 2500 ms |
Use Dashboard → Core Web Vitals for the LCP / CLS / INP numbers.
Month 1: start experimenting
What to test first
| Experiment | Potential impact | Risk |
|---|---|---|
| Add or remove ad sizes | Medium | Low |
| Adjust per-slot floors | Medium | Low |
| Change wrapper bid timeout | Low–Medium | Low |
| Add a new Prebid bidder | Medium | Low |
| Add a new ad slot | High | Medium |
| Change layout targeting | Medium | Medium |
How to run experiments
Experiments live in Wrapper → Experiments:
- Click A/B Test to create a draft
- On the Setup tab: hypothesis, start / end time
- On the Variations tab: a control and one or more variations, plus a traffic allocation that sums to 100%
- Deploy via the Create Release action on the experiment row
- Run for at least 7 days (ideally 14)
- Analyze in Dashboard → Monetization (break down by variation); the portal doesn't currently compute statistical significance for you
- Copy the winner's source config into a standalone config and ship it as a regular release, then archive the experiment
For the full walkthrough see Creating an A/B test and Analyzing results.
Testing multiple changes at once makes it impossible to know what moved the metric.
Your first experiment ideas
Experiment 1: Size expansion
- Control: current sizes on the header slot
- Variation: add 970x250
- Hypothesis: billboard size commands higher CPM
- Duration: 14 days
Experiment 2: Floor price test
- Control: $0.50 floor
- Variation: $0.75 floor
- Hypothesis: higher floor improves quality and net CPM
- Duration: 7 days
Experiment 3: Lazy loading
- Control: all slots load eagerly
- Variation: below-fold slots lazy-load
- Hypothesis: CWV improves without significant revenue loss
- Duration: 14 days
Month 2+: scale and optimize
| Area | What to optimize | Learn more |
|---|---|---|
| Demand | Add bidders, tune timeouts, adjust floors | Demand overview |
| Inventory | New slots, better sizes, refresh strategies | Ad slots overview |
| Targeting | Segment by device, geo, content type | Layout targeting |
| Speed | Lazy loading, timeout tuning, CWV | CWV and ads |
| Identity | First-party data, ID solutions | Identity |
Build a testing roadmap
- Month 2 — demand optimization
- Week 1–2: test a new bidder
- Week 3–4: optimize floor prices
- Month 3 — inventory expansion
- Week 1–2: test a new in-content slot
- Week 3–4: test a sticky footer on mobile
- Month 4 — performance
- Week 1–2: lazy-loading experiment
- Week 3–4: timeout optimization
Resources for continued learning
Concepts to understand
| Concept | Why it matters | Link |
|---|---|---|
| Header bidding mechanics | Foundation of everything | Header Bidding 101 |
| Auction types | First-price vs. second-price dynamics | Auction Types |
| Floor strategies | Balance fill rate and CPM | Floors |
| Ad refresh | Increase impressions safely | Refresh |
| Identity | Navigate cookie deprecation | Identity |
| CWV tradeoffs | Speed vs. revenue balance | CWV and Ads |
Industry resources
- Prebid.org — open-source header-bidding documentation
- IAB Tech Lab — industry standards
- Google Ad Manager Help — GAM-specific guidance
- web.dev — Core Web Vitals best practices
Getting help
Self-service
| Need | Where to go |
|---|---|
| How-to questions | These docs (search or browse) |
| Quick task help | In-app AI Assistant |
| Troubleshooting | Troubleshooting |
Contact support
For issues you can't resolve:
- Email — support@animaadtech.com
- In-app — Feedback link in the sidebar
- Include — domain ID, screenshots, steps to reproduce
Account management
For strategic optimization help, contract questions, or partnership opportunities, contact your account manager.
Quick-wins checklist
Before diving deep, make sure you've done these:
- All relevant Prebid bidders enabled
- Multiple sizes on key slots (e.g., 300x250 + 300x600 in sidebars)
- Lazy loading on below-fold slots
- Core Web Vitals tracking enabled
- At least one custom dimension configured (e.g., content type, author)
- Monetization dashboard bookmarked
You're ready
You now have:
- A working header-bidding setup
- A way to read your performance
- A framework for testing and optimization
- A pointer to resources for continued learning
The publishers who succeed are the ones who test continuously. One real experiment per month compounds into meaningful gains over a year.
Questions? The AI Assistant is always available in the sidebar, or browse the full documentation →.