Quickstart
You've signed up for Anima Ad Manager. This guide takes you from zero to live header bidding in about a week.
What Anima does
Anima is a header-bidding management platform for publishers. You'll use it to:
- Run unified auctions across multiple demand bidders
- Manage ad inventory without touching site code after the initial install
- Test and optimize with built-in experiments and releases
- Monitor performance and Core Web Vitals in a single dashboard
No header-bidding experience? No problem.
We'll explain concepts inline. Concepts goes deeper when you want the "why".
Timeline
| Phase | What you'll do | Time |
|---|---|---|
| Before Day 1 | Confirm domain provisioning, gather credentials and access | ~30 min |
| Day 1 | Connect Google Ad Manager, install the wrapper tag, verify | ~2 hours |
| Days 2–3 | Build ad slots, layouts, and demand configuration | ~3–4 hours |
| Days 4–5 | Test, ship a release, verify ads are serving | ~2 hours |
| Week 2+ | Monitor, experiment, optimize | Ongoing |
By end of Week 1:
- ✅ Header bidding running on your site
- ✅ Multiple Prebid bidders competing for your inventory
- ✅ Real-time analytics in Dashboard → Monetization
- ✅ A foundation to iterate on
Before you start
Checklist — gather these before Day 1:
- Google Ad Manager access — admin, so you can authorize a service account
- Access to your site's code or CMS — you'll paste one inline
<script>block into<head> - Your domain provisioned in Anima — open the portal, switch to Account mode, and confirm the domain appears in the account selector. If it doesn't, contact your onboarding specialist.
Helpful to have:
- Basic familiarity with how ads work on websites
- A rough list of the pages or sections where you want ads
- An understanding of your current ad setup, if any
See Before Day 1 for more on provisioning, contacts, and the sandbox story.
GAM not ready yet?
You can still explore the portal, but you'll need GAM connected before going live. GAM setup →
How this guide is organized
- Quickstart (you are here) — the sequential path. Follow in order.
- Concepts — deep dives on header bidding, floors, refresh, identity, CWV.
- Feature guides — detailed docs for each portal area (Inventory, Demand, Wrapper, etc.). Reference these for specific tasks once you're up and running.
- Troubleshooting — scenario-based fixes for common incidents.
- Reference — glossary, UI paths, wrapper debugging.
Start
Next: Before Day 1 →
Confirm your domain is provisioned, gather credentials, and line up contacts.
Need help?
- AI Assistant — sidebar, main or account mode
- Support — support@animaadtech.com
- Your onboarding specialist — for provisioning and setup escalations during Week 1