Enabling a Demand Partner
Bring a demand partner into your header-bidding auction by enabling its seat. A seat is your account's configuration for one bidder; enabling it lets that bidder compete in your auction.
How to enable a partner
- Go to Demand → Prebid.
- In the Demand Seats section, click the bidder's card to open its seat. If you don't have a seat for that bidder yet, click its card in the Available Bidders section to add one first.
- On the seat detail page, stay on the Seat tab.
- Fill in any required credentials, then set Enabled.
- Save.
There's no toggle or ⋮ menu on the cards themselves — enabling happens on the seat's Seat tab via the Enabled field. See Viewing bidders and demand seats for the card layout.
Partner requirements
Most partners need credentials before they'll bid. Enter these on the seat's Seat tab; the exact fields vary per bidder:
| Field | Description | Example |
|---|---|---|
| Account ID | Your partner account | 12345 |
| Site ID | Your site identifier | site_abc |
| Zone ID | Specific zone / placement | zone_123 |
| API Key | Authentication (if the bidder uses one) | api_key_xxx |
See Configuring a Prebid seat for the full field set and where to find your credentials.
Controlling which slots a partner bids on
Anima uses Tag IDs, not a slot-assignment screen, to control which slots a seat bids on. On a brand-new seat, save the Seat tab first — then open the seat's Tag IDs tab from its view page. There you:
- See a table of your ad slots.
- Assign a tag ID to each slot that should receive bids from this seat.
- Leave a slot blank to exclude the seat from bidding on it.
A partner only bids on the slots you've given it tag IDs for. To load them across many slots at once, use the bulk CSV under the Tag IDs header dropdown — see Configuring a Prebid seat → Tag IDs.
Enabling multiple bidders
Demand → Prebid is a card layout without multi-select or a Bulk Actions menu. To enable several bidders at once, use the AI Assistant:
"Enable Rubicon, Index, and Pubmatic."
The Assistant enumerates the seats it will enable and asks for confirmation. For a new bidder you don't yet have a seat for, click the bidder's card in the Available Bidders section to create a seat first, then enable it.
After enabling
What happens
- Partner begins receiving bid requests
- Bids compete in your auction
- Data starts appearing in analytics (within an hour)
What to monitor
- Bid rate (are they responding?)
- Timeout rate (responding in time?)
- CPM (competitive bids?)
- Latency impact (slowing your page?)
Troubleshooting
Partner enabled but not bidding
| Check | Solution |
|---|---|
| Configuration complete? | Enter all required fields |
| Account active with partner? | Verify with partner |
| Tag IDs assigned? | Check the Tag IDs tab for the slots you expect bids on |
| Deployed? | Create a release if needed |
High timeout rate after enabling
The partner may be slow. Options:
- Increase timeout (if acceptable)
- Disable for now and contact partner
- Limit to fewer slots
Common questions
How many partners should I enable?
5-10 quality partners is typical.
- Too few (< 3): Not enough competition
- Sweet spot (5-10): Good balance
- Too many (> 15): Diminishing returns, latency impact
Will more partners slow my site?
Potentially. Each partner adds a bid request. Mitigate by:
- Setting reasonable timeouts
- Disabling slow partners
- Monitoring page speed impact
How quickly will I see results?
- Bids: Immediately after deployment
- Analytics: within an hour
- Stable metrics: 24-48 hours