Auction Types
First-price vs. second-price auctions in header bidding, and how each affects the price your inventory clears at.
Core Web Vitals and Ads
How ad loading affects Core Web Vitals (LCP, CLS, INP) and the techniques that minimize the impact.
Floor Prices
Minimum bids in Anima — the three floor levels (demand-seat, ad-slot, global config), how precedence resolves, and dynamic floors via a floor provider.
Header Bidding 101
How header bidding works, how it differs from the old waterfall, and how Anima implements it with Prebid.js.
Identity in Ad Tech
How identity solutions work in the post-cookie world and what they mean for your ad revenue.
Ad Refresh
How ad refresh increases impressions from engaged users, and how to configure it without hurting viewability or experience.
Revenue vs. Latency
The trade-off between earning more per page and keeping your site fast, and how to balance the two.