Performance Overview
The Monetization dashboard is your at-a-glance view of how your inventory is performing.
The Monetization dashboard is a React app; the tab labels and exact control placement described here are drawn from the shipped configuration and are being captured as screenshots. Field names are accurate; on-screen layout may differ slightly.
Accessing the dashboard
- In the portal, make sure you're in Ad Manager (main) mode.
- Dashboard → Monetization.
The dashboard opens on the Performance view. Along the top it has several tabs — Performance, Traffic, Supply, and Demand — each a focused view of the same date range with its own metrics and breakdowns. (There's also a separate Dashboard → Core Web Vitals entry for page-experience metrics.)
The tabs
Each tab shows KPI cards, a trend chart, filters, and a sortable performance table. On the Supply and Traffic tabs, a Breakout control lets you split the trend by a dimension. What differs by tab is the metrics and the breakdown:
| Tab | KPI cards | Breakdown |
|---|---|---|
| Performance | Revenue, eCPM, Page RPM, Session RPM, Viewability | Overall (filter by experiment to compare variations) |
| Traffic | Session RPM, Users, Sessions, Impressions, Revenue, Page Views | Breakout: Device, App Version, Browser |
| Supply | Revenue, Fill Rate, eCPM, Viewability, Impressions, Auctions | Breakout: Pages, Layouts, Ad Slots, Ad Units |
| Demand | Revenue, Win Rate, Response Rate, Timeout Rate, eCPM | By demand partner |
To break performance down by ad slot, layout, or page, use the Supply tab's Breakout. By device or browser, use the Traffic tab's Breakout. For demand partners, use the Demand tab. To compare experiments, use the Performance tab and filter by experiment.
Dashboard elements
KPI cards
A row of summary cards for the tab's headline metrics, each showing the metric's value for the selected range (with threshold coloring where configured). Click a KPI card to repoint the trend chart below at that metric.
Trend chart + Breakout
A time-series chart of the selected KPI over your date range. On the Supply and Traffic tabs, a Breakout control (a toggle or dropdown) splits the trend into one series per value of the chosen dimension — Supply by Pages / Layouts / Ad Slots / Ad Units, Traffic by Device / App Version / Browser.
Cardinality control (high-cardinality breakouts)
When you break down by something with many values — for example Ad Slots or Pages on the Supply tab — a Cardinality control appears so the chart stays readable. It offers two modes:
- Top N — show the top 5, 10, or 20 values ranked by a metric you pick; everything else is rolled into a single "Other" series.
- Pinned — search for and hand-pick the specific items (e.g. particular ad slots) you want to compare.
Performance table
Below the chart, a sortable table breaks the tab's metrics down by its dimension (e.g. "Performance by Ad Slot"). It includes a totals row (rates are computed correctly across the whole dataset, not just the visible rows), optional threshold coloring on cells, and a Download CSV action for the table.
Chart interactions
- Click a series in the legend to isolate it; Ctrl/Cmd-click to toggle series on and off.
- Over short date ranges, a time-series chart automatically renders as a bar chart for readability.
Date range
Click the date range selector at the top. Pick a preset (Today, Yesterday, Last 7 / 30 days) or set a custom range, and choose the time grain (day / week / month). The whole dashboard updates to that range.
Exporting
- Page export — the dashboard's export control produces a PNG or PDF snapshot of the current view (useful for sharing).
- Table export — each performance table has its own Download CSV for ad-hoc analysis.
There's no Excel/.xlsx export.
Quick diagnostics
Revenue down?
Check in order:
- Impressions / traffic — traffic drop? (Traffic tab)
- Fill rate — demand issue? (Supply tab)
- eCPM — lower bid prices?
Fill rate down?
Check:
- Bidder status — any disabled? (Demand tab, and Demand → Prebid)
- Timeout rate — bidders too slow? (Demand tab)
- Floor prices — too high for current demand?
eCPM down?
Check:
- Seasonality — normal for this time of year?
- Device mix — more mobile than usual? (Traffic tab)
- Demand performance — one partner paying less? (Demand tab)
Using the AI Assistant
| You ask | What happens |
|---|---|
| "How am I doing today?" | Summary of current performance |
| "Why is revenue down?" | Diagnostic across supply and demand |
| "Compare this week to last week" | Week-over-week comparison |
| "What should I focus on?" | Actionable recommendations |
The Assistant can compare periods for you even though the dashboard itself doesn't have a compare toggle.