Analytics
Your performance lives under Dashboard in the main sidebar. Two subsections are active today:
- Dashboard → Monetization — revenue, traffic, supply, and demand analytics
- Dashboard → Core Web Vitals — CWV RUM metrics for pages where the wrapper is installed
Two more entries (Earnings, Analyze) appear in the sidebar but are currently disabled.
The Monetization and Core Web Vitals dashboards are actively developed and update frequently. Field names and behavior described across these pages match what's shipped; the exact on-screen placement of tabs, charts, and controls may differ slightly — follow the field names.
From metric to decision
The dashboard is only useful if a number leads to an action. Use this as the map: a signal you spot points to a decision, and the decision has a runbook. Read down the first column until you find what you're seeing.
| You're seeing… | On… | The decision | Where to go |
|---|---|---|---|
| Revenue down, cause unclear | Monetization → Performance | Isolate which layer moved before touching anything | Low revenue |
| Fill Rate dropping | Monetization → Supply | Lower over-high floors, or close a bidder/size gap | Floors · Low revenue |
| eCPM down, one bidder weak | Monetization → Demand | Fix the bidder's config, or drop it | Bidder health |
| Timeout Rate high / P90 near timeout | Monetization → Demand | Raise the timeout, or drop the slow bidder | Timeout settings |
| One slot under-earning | Monetization → Supply, Breakout: Ad Slots | Audit that slot end to end | Slot audit |
| Step-down dated to a deploy | Monetization → Performance + Wrapper → Releases | Roll back to the last known-good | Rolling back |
| A variation below control | Monetization, broken out by Experiment | End the experiment, keep the control | Analyzing results |
| Viewability low | Monetization → Supply | Fix placement or ease refresh | Best practices · CWV and ads |
| eCPM down but demand looks fine | Monetization → Traffic | Check for a shift in device/geo mix — often not fixable | this page → Traffic tab |
| Page Views down, ads stable | Monetization → Traffic | Not an ad problem — hand to SEO/content | — |
| LCP / CLS / INP regressed | Core Web Vitals | Find which slots/layouts, consider rollback | CWV and ads |
When you're not sure which layer moved, start with Low revenue — it's the top-down isolation flow that routes to the rest.
Key metrics
Revenue metrics
| Metric | What it means |
|---|---|
| Revenue | Total earnings |
| eCPM | Revenue ÷ Impressions × 1000 — the dashboard's price metric |
| RPM | Revenue per 1000 page views |
Volume metrics
| Metric | What it means |
|---|---|
| Impressions | Total ads shown |
| Auctions | Total auctions run — the dashboard measures auctions, not "requests" |
| Fill rate | % of auctions that returned an ad (Impressions ÷ Auctions) |
| Pageviews | Total pages viewed |
Performance metrics
| Metric | What it means |
|---|---|
| Viewability | % of ads actually seen |
| Win rate | % of a partner's bids that won (Demand tab) |
| Response rate | % of bid requests a partner responded to (Demand tab) |
| Timeout rate | % of bid requests that timed out (Demand tab) |
Navigating Monetization
Time range
Pick the period at the top of the dashboard: Today, Yesterday, Last 7 / 30 days, custom.
Tabs and breakdowns
The Monetization dashboard has tabs — Performance, Traffic, Supply, Demand. On the Supply and Traffic tabs, a Breakout control splits performance by dimension — ad slots / layouts / pages (Supply) or device / browser (Traffic). The Demand tab is organized by demand partner, and the Performance tab shows overall trends with an experiment filter. See Revenue Reports for where each breakdown lives.
The separate Core Web Vitals dashboard has its own Breakout control with two options — All or Device Type — so you can compare LCP, CLS, and INP across devices.
Filters
Narrow a tab's view with its filters. The Performance, Supply, and Demand tabs filter by Device Type and Experiment; the Traffic tab filters by Country.
Common tasks
| Task | How |
|---|---|
| Check today's revenue | Dashboard → Monetization → set range to Today |
| Find top slots | Monetization → Supply tab → Breakout: Ad Slots → sort the table by Revenue |
| Find top demand partners | Monetization → Demand tab |
| Check performance by device | Monetization → Traffic tab → Breakout: Device |
| Export data | Page export (PNG/PDF), or Download CSV from a performance table |
Using the AI Assistant for analytics
The AI Assistant reads the same Monetization data you see here, so you can just ask — "Why did revenue drop yesterday?", "Compare this week to last week", "Which slot has the highest CPM?" — and it answers with the analysis (and can compare periods even though the dashboard has no compare toggle). See the AI Assistant guide for the full range of what it can do.
Pages in this section
Operating rhythm
Daily
- Review revenue vs. previous day
- Scan fill rate for anomalies
- Check for bidder errors in console logs on a spot-check of pages
Weekly
- Week-over-week trends
- Identify top and bottom performers
- Check CWV scores (Dashboard → Core Web Vitals)
Monthly
- Break down by slot to find optimization opportunities
- Review bidder performance for timeout / bid-rate issues
- Plan experiments from what you've learned