Analytics
Your performance lives under Dashboard in the main sidebar. Two subsections are active today:
- Dashboard → Monetization — revenue, traffic, supply, and demand analytics
- Dashboard → Core Web Vitals — CWV RUM metrics for pages where the wrapper is installed
Two more entries (Earnings, Analyze) appear in the sidebar but are currently disabled.
Key metrics
Revenue metrics
| Metric | What it means |
|---|---|
| Revenue | Total earnings |
| CPM | Revenue per 1000 impressions |
| RPM | Revenue per 1000 page views |
| eCPM | Effective CPM (blended rate) |
Volume metrics
| Metric | What it means |
|---|---|
| Impressions | Total ads shown |
| Requests | Total ad requests |
| Fill rate | % of requests filled |
| Pageviews | Total pages viewed |
Performance metrics
| Metric | What it means |
|---|---|
| Viewability | % of ads actually seen |
| Win rate | % of a partner's bids that won (Demand tab) |
| Response rate | % of bid requests a partner responded to (Demand tab) |
| Timeout rate | % of bid requests that timed out (Demand tab) |
Navigating Monetization
Time range
Pick the period at the top of the dashboard: Today, Yesterday, Last 7 / 30 days, custom.
Tabs and breakdowns
The Monetization dashboard has tabs — Performance, Traffic, Supply, Demand. On the Supply and Traffic tabs, a Breakout control splits performance by dimension — ad slots / layouts / pages (Supply) or device / browser (Traffic). The Demand tab is organized by demand partner, and the Performance tab shows overall trends with an experiment filter. See Revenue Reports for where each breakdown lives.
The separate Core Web Vitals dashboard has its own Breakout control with two options — All or Device Type — so you can compare LCP, CLS, and INP across devices.
Filters
Narrow a tab's view with its filters. The Performance, Supply, and Demand tabs filter by Device Type and Experiment; the Traffic tab filters by Country.
Common tasks
| Task | How |
|---|---|
| Check today's revenue | Dashboard → Monetization → set range to Today |
| Find top slots | Monetization → Supply tab → Breakout: Ad Slots → sort the table by Revenue |
| Find top demand partners | Monetization → Demand tab |
| Check performance by device | Monetization → Traffic tab → Breakout: Device |
| Export data | Page export (PNG/PDF), or Download CSV from a performance table |
Using the AI Assistant for analytics
Natural-language questions:
| You ask | What happens |
|---|---|
| "What's my revenue today?" | Summary of today's earnings |
| "Compare this week to last week" | Week-over-week comparison |
| "Which slot has the highest CPM?" | Top-performing slots |
| "Why did revenue drop yesterday?" | Diagnostic analysis across supply and demand |
| "Show me mobile vs desktop performance" | Device breakdown |
The Assistant reads the same Monetization data you see in the dashboard.
Pages in this section
Operating rhythm
Daily
- Review revenue vs. previous day
- Scan fill rate for anomalies
- Check for bidder errors in console logs on a spot-check of pages
Weekly
- Week-over-week trends
- Identify top and bottom performers
- Check CWV scores (Dashboard → Core Web Vitals)
Monthly
- Break down by slot to find optimization opportunities
- Review bidder performance for timeout / bid-rate issues
- Plan experiments from what you've learned